Identity & Branding

Driving brand identity across all platforms.

Strong brand identity and development is essential to success, and Smartketing’s insight, experience and analysis provides the ultimate foundation for creating and implementing a visual- and content-focused presence in the marketplace.


Brand recognition is critical, with visual style being an essential piece of a business’ identity. Strong marketplace differentiation and clear delineation from competition puts your brand in a more advantageous position to engage prospects and, ultimately, drive revenue. From logos and naming to visuals, guidelines, packaging and advertising, Smartketing provides all pieces essential to meaningful brand identity, ensuring a cohesive, powerful presence.


Beyond identity, strong, unified branding helps businesses cut through the clutter and drive their messages, capabilities and core benefits across all platforms. Once a solid identity is established, the Smartketing team works closely with its clients and partners to carry the visual style and content approach throughout all branded touch points, including sales collaterals, web content, visuals, advertisements and more.